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Who we are

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

Join Our Team: Join our dynamic team at SoFi as a Senior Researcher, working across the business to influence product decisions at various stages of product development. At SoFi, we're dedicated to helping our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, offering a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans, and more.

What You’ll Do

Lead research initiatives that inform product strategy and design, driving user-centered decision-making across the product lifecycle.
Work collaboratively with cross-functional teams, including product management, design, and engineering, to deliver impactful insights that shape the future of our products.
Plan, design, execute, and analyze a wide range of user research studies, employing appropriate methodologies (qualitative and quantitative) to address research questions.
Synthesize research findings into clear, concise, and actionable insights that inform product decisions.
Lead and contribute to multiple workstreams within and across business areas, collaborating with cross-functional teams as needed.
As needed, deliver complex projects impacting the business unit and participate in strategy for product team roadmaps.
As needed, conduct rapid, iterative design-focused research in collaboration with product and design partners.
Leverage a strong understanding of user and business needs to influence user-focused outcomes, incorporating questions and feedback into decision-making.
Create artifacts that influence outcomes, consider diverse audiences, and balance vision with feasibility. May leverage tools like leading workshops and/or sprints.
Stay up-to-date on industry trends and best practices, sharing relevant insights.
Contribute to the growth and development of research best practices and methodologies within the team.

What You’ll Need

Bachelor’s Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred).
Five (5)+ years of experience conducting user research in a product development setting.
Expertise in a variety of qualitative and quantitative research methods, including:
Industry-standard qualitative methods such as interviewing, usability testing, concept testing, diary studies, tree tests, card sorting, and journey mapping.
Basic quantitative skills, including sample formulation, survey design and fielding, and descriptive analysis.
Strong analytical and problem-solving skills, with the ability to synthesize complex information and identify key insights.
Excellent communication and presentation skills, with the ability to articulate research findings clearly and persuasively.
Ability to work independently and collaboratively in a fast-paced environment.
Demonstrated understanding of the tradeoff between rigor and speed in research.
Strong project management skills, with the ability to manage multiple projects simultaneously.
A drive for learning and self-improvement, both in terms of research skills and product knowledge within financial services.

Preferred Qualifications

Experience with advanced survey design (conjoint, MaxDiff, segmentation, etc.)
Experience with mixed-methods and/or multi-method research.
Experience with advanced data analysis, inferential analysis, regression, etc.
Experience with experimental research design.

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Senior UX Researcher

Job Type